01 · AUTOMATION
AI responds instantly
The assistant answers repetitive and knowledge-based questions using your policies, products and preferred brand tone.
AI-powered managed CX
AI-first CX.Human when it matters.Without the full-time cost.
Novara combines AI customer support with on-demand human expertise, so you can deliver great customer experiences without building an in-house CX team.
Built for startups and growing companies across B2C and B2B
70%+Routine queries handled by AI
2× fasterResolution with AI + humans
40% lowerCost vs a full-time support team
🔒 Messages are end-to-end encrypted.
Today
Hi, where is my order NC-1842?
10:18 AMNovara AI
Your order is out for delivery and should arrive today between 4–6 PM.
10:18 AM ✓✓I’ll keep this chat updated if the delivery status changes.
10:18 AM ✓✓✓ Answered instantly by AI
🔒 Messages are end-to-end encrypted.
Today
I was charged twice for my subscription.
10:24 AMNovara AI
I’m checking your account and recent payments now.
10:24 AM ✓✓Checking account and payments…
A Novara support specialist joined the conversation
Aarav · Novara Support
I found the duplicate payment. I’ve initiated the refund and will keep you updated here.
10:28 AM ✓✓✓ Refund initiated · Case resolved
🔒 Messages are end-to-end encrypted.
Today
This is the third time I’ve contacted you. This is ridiculous.
11:03 AMI want to speak to a person now.
11:03 AMNovara AI
I’m sorry this has been frustrating. I’m connecting you to a support specialist now—you won’t need to repeat the issue.
11:03 AM ✓✓Priority handoff · Full conversation attached
Aarav · Novara Support
I’ve reviewed your earlier messages. I’ll take ownership of this and get it resolved.
11:05 AM ✓✓Illustrative WhatsApp Business experience. WhatsApp is a trademark of Meta.
The gap we solve
Two imperfect choices.One managed middle.
A chatbot alone is not enough. A full CX team is often too much. Novara combines AI automation, trained people and ongoing CX management.
The operating trade-off
Automation aloneFast, but incomplete
Novara managed CXThe practical middle
Full internal teamCapable, but costly
01Routine work
Automated
Common questions can be handled instantly.
AI handles the repetition
Routine requests are resolved using your knowledge and policies.
Routine work steals human attention
Order updates, policies and repetitive questions should not consume an agent’s day.
02Human judgement
Important conversations still need judgement
Sensitive, unusual or emotional customer issues need empathy—not another automated answer.
People step in with context
Complex conversations move to trained human support without making customers repeat themselves.
Handled by people
Human judgement is available, including when it is not needed.
03Operating cost
Software-only cost
Low overhead, but no operational ownership.
Flexible managed capacity
Pay for the support layer you need without building a department.
An internal team creates fixed overhead
Hiring, software, training, QA and daily supervision add cost before support volume justifies it.
04Quality over time
An unmanaged bot gets worse over time
Without regular review and knowledge updates, AI becomes outdated, inconsistent and less useful.
Continuously trained and reviewed
Novara monitors conversations, updates knowledge and improves response quality.
Managed internally
Your team owns training, QA, reporting and daily supervision.
How Novara worksOne support system.
One support system.
Three connected layers.
Automation handles scale, people handle nuance, and continuous optimisation keeps both performing.
02 · HUMAN SUPPORT
Humans take over
When the AI cannot resolve a request, the conversation moves to a trained human with the context already attached.
03 · CONTINUOUS MANAGEMENT
We improve the operation
Novara reviews conversations, tunes the AI, monitors support quality and gives you clear performance visibility.
Simple MVP plans
Start with AI. Add complete human coverage when you need it.
Both plans include ongoing training and optimisation. Choose based on who should own human escalations—your team or Novara.
AI Support
For companies managing human escalations internally
₹24,999 /month
A continuously managed AI support layer that handles repetitive customer conversations.
- AI chatbot for customer support
- Support console
- Knowledge-base setup and maintenance
- Continuous AI training and tuning
- Conversation analytics
- Human escalation readiness
- Monthly performance review
Managed CX
For companies that want Novara to operate support
₹84,999 /month
AI automation, dedicated human support and CX oversight in one managed service.
- Everything in AI Support
- NovaraDesk customer support workspace
- Dedicated human support agent
- Seamless AI-to-human takeover
- Ticket and escalation ownership
- CX management and quality oversight
- Reporting, coaching and optimisation
Implementation scope and channel integrations are confirmed during discovery.
Customer
AI SupportInstant answers for routine conversations
Human ExpertsJudgement and empathy when required
NovaraDeskOne workspace for the support operation
CX ManagementQuality, reporting and continuous improvement
| Capability | AI Support | Managed CX |
|---|---|---|
| AI chatbot | ✓ | ✓ |
| Continuous AI training | ✓ | ✓ |
| Conversation analytics | ✓ | ✓ |
| Human escalation workflow | ✓ | ✓ |
| NovaraDesk | — | ✓ |
| Dedicated human support | — | ✓ |
| CX management and QA | — | ✓ |
| Ticket ownership | Your team | Novara |
Choose your workspace
NovaraConsole vs NovaraDesk
Choose focused AI-chatbot operations or a complete workspace for both AI and human support.
| Capability | NovaraConsoleAI support operations | NovaraDeskAI + human workspace |
|---|---|---|
| AI chatbot | ✓ | ✓ |
| Continuous AI training | ✓ | ✓ |
| Conversation analytics | ✓ | ✓ |
| Human-escalation readiness | ✓ | ✓ |
| Ticket and agent workspace | — | ✓ |
| Customer profiles | — | ✓ |
| Knowledge base | Basic | Advanced |
| Human-agent analytics | — | ✓ |
| Custom reports and dashboards | — | ✓ |
| Workflows and automations | — | ✓ |
| Omnichannel and call management | — | ✓ |
The Novara CX platform
NovaraDesk
Every customer conversation, visible in one workspace.
Managed CX clients get a unified operational layer for AI conversations, human tickets, customer context and performance reporting.
AI and human conversationsTickets and escalationsUnified customer profilesCSAT measurementAgent analyticsCustom reports and KPIs
NovaraDesk
Live overview
Customer support performance
AI resolution74%
Average CSAT4.7
Open tickets12
Conversations resolved
Explore the product
See how NovaraDesk runs the entire support operation.
Move from high-level performance to individual customer conversations without switching between disconnected support tools.
Analytics screenshotUse a wide 16:9 screenshot showing KPI cards, charts and date filters.
assets/novaradesk-analytics.pngCapability 01
AI and human performance, side by side.
Track resolution, CSAT, response times, intents and escalation patterns from one operational view.
- AI-agent and human-agent analytics
- Flexible date ranges and filters
- Performance trends and customer signals
Recommended screenshot: analytics overview at 1600 × 900 or larger.
Tickets screenshotShow the ticket queue and an open conversation with AI Agent Assist.
assets/novaradesk-tickets.pngCapability 02
Human takeover without losing the conversation.
Agents receive the original query, customer context and AI conversation before responding.
- Unified chat, calls and ticket history
- AI-assisted drafting and suggested replies
- Status, ownership and escalation tracking
Recommended screenshot: one open ticket with the switcher and conversation visible.
Customer-profile screenshotOpen a complete customer record with contact details, signals and ticket history.
assets/novaradesk-customers.pngCapability 03
One customer record across every interaction.
Give agents the information they need without making them search across separate tools.
- Contact, commerce and support context
- Customer health and sentiment signals
- Tickets, notes and interaction timeline
Recommended screenshot: centred customer-profile window with the overview tab open.
Report-builder screenshotShow the compact builder alongside a KPI card or pivot-table preview.
assets/novaradesk-reports.pngCapability 04
Turn support activity into decision-ready reporting.
Create reusable reports and place saved KPI cards inside custom management dashboards.
- Custom KPI cards and dashboards
- Pivot reports and saved views
- Filters, comparisons and exports
Recommended screenshot: report builder with a completed live preview.
Workflow screenshotShow a practical trigger, condition and action workflow with its live preview.
assets/novaradesk-workflows.pngCapability 05
Automate the repetitive operational work.
Build clear rules for routing, assignment, notifications and escalation without hiding the logic.
- Trigger-condition-action workflows
- Assignment and SLA automation
- Visible workflow history
Recommended screenshot: a complete workflow with all three stages visible.
Analytics
novaradesk-analytics.pngTickets
novaradesk-tickets.pngCustomers
novaradesk-customers.pngReports
novaradesk-reports.pngWorkflows
novaradesk-workflows.pngWho it is for
Built for the stage between founder-led support and a full CX department.
Novara works across B2B and B2C businesses where customer conversations matter, but building a complete internal operation is premature.
Support is consuming founder time
Customer issues are repeatedly reaching leadership instead of being handled through a system.
You need automation with a safety net
Routine queries can be automated, but some customers still need a real person.
Your chatbot needs ownership
The AI requires regular knowledge updates, review and response-quality improvement.
You need visibility without daily management
You want clear CX reporting without personally supervising agents and tickets.
Works across
E-commerceSaaSEducationConsumer servicesMarketplacesGrowing B2B
About Novara CX
Built by people who have operated CX from the inside.
Novara CX was founded by Rishi Rana after more than six years working across customer experience operations, retention, escalations and process improvement at BrightCHAMPS and BYJU’S.
In previous leadership roles, Rishi helped reduce refund losses by 77%, improve first-response time by 88%, reduce average resolution time by 45% and maintain customer satisfaction above 4.5.
That operating experience shaped Novara’s model: automate repetitive work, keep trained people available for important conversations, and continuously improve the system behind both.
Common questions
What companies usually ask before starting.
What is the difference between AI Support and Managed CX?
AI Support gives you a continuously trained AI assistant while your team owns any human escalations. Managed CX adds NovaraDesk, a dedicated human agent, ticket ownership and CX quality management.
Can Novara support both B2B and B2C companies?
Yes. The operating model works wherever there are repeatable customer questions plus occasional cases that require human judgement. The knowledge, workflows and tone are configured for your business.
Does the AI improve after launch?
Yes. Continuous training and tuning are core parts of both plans. We review conversations, update knowledge and improve response quality rather than leaving the bot unmanaged.
What happens when the AI cannot answer?
The conversation is marked for human escalation with its context preserved. In Managed CX, Novara’s human support layer takes ownership directly.
Which channels can be connected?
The MVP supports website chat, with additional channels and integrations confirmed based on your existing support stack during discovery.
Build CX without building a department
Give customers fast AI support—and a real person when it matters.
Book a discovery call to decide whether AI Support or fully Managed CX is the right starting point for your business.
